Elite-R (pvt) Ltd was established in January 2002 and initially focused only on Deep Freezer market. Now the company has around 30% market share in Deep Freezer and Bottle Cooler markets and eager to penetrate the other Cooling Furniture Markets as well. The company entered to the servicing sector in 2007 and provide services to several companies. In 2008 company obtained a distributorship from Keells Foods Products to cater Institutions such as Hotels, Clubs, Catering services etc. in Colombo.